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Knowing how to interpret data is the challenge and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. To access your free copy of the marketing analytics e book and to stay up to date on the latest news. This is a musthave book for anyone who seriously pursues analytics in the field of marketing. Sorger the author as well does a great job of laying out the concepts and principles of marketing analytics. Hes captured the transition point between analytics as we. Real world cases and data sets for hands on learning ft press analytics series by rajkumar venkatesan. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. Make personalized marketing a reality with this practical guide to predictive analytics. Cuttingedge marketing analytics cuttingedge marketing analytics presents managers with an excellent roadmap for marketing resource allocation. In other words, it tells you how your marketing programs are really performing. Large selection and many more categories to choose from.
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